Your freedom starts here
Financial coaching for women who want to learn about money, own their financial decisions, and take action.
Our mission
Help women understand their finances, trust their decisions, and take action.
Money Action was founded to address a clear gap: women often lack confidence when it comes to money, despite being capable in every other area of life.
Our philosophy
Clarity creates confidence. Confidence enables action.
We support women who want clarity and progress with their money, even if they don’t have everything figured out yet.
Our approach
Clear guidance. No sales agenda.
We provide independent, education led financial coaching focused on clarity, confidence, and progress.
The focus is on helping you understand your options, make informed decisions, and take practical steps aligned with you goals.
We do not sell investment or insurance products.
Who we help
Practical support for women ready to get better with money.
You’re in the right place if you:
- Have savings but no plan
- Earn well but unsure about making the right money decisions
- Feel confused by conflicting advice
- Overthink and delay taking action (analysis paralysis)
- Want practical guidance
The problem we solve
Too much information. Too little time.
You’re not bad with money, you’re overwhelmed by it.
Most women (and let’s face it men too) were never taught how to invest or plan properly, and the advice that’s out there is often overly technical, sales-driven, or not designed with you in mind.
So you second guess, delay, and stay stuck longer than you should. This leads to hesitation, self-doubt, and inaction.
Money Action exists to help you stop overthinking money and start taking action.
The Outcome
Progress through action.
After working with us, clients have felt:
- More confident making money decisions
- Clearer about their financial direction
- Less anxious about money
- In control of their next steps
- Finally on track to reach their goals
What Clients Say: Real Results from Real People.
“I highly recommend Anna’s services to anyone who wants to set clear financial goals and be held accountable to meet these goals!”
– Individual coaching
“At first, I had no idea what to expect from the sessions, but now I’m almost there! I’m so close to achieving my first set goal of having an emergency savings.”
– Individual coaching
“Anna has especially helped my partner and I traverse challenging discussions by communicating in the ways that each of us could understand and appreciate best.”
– Couples coaching
“Anna is pragmatic, no nonsense, cost effective and she set the basics right for many years to come. I am now set up for the coming few years in the right structure, higher returns and less risk, while securing financial stability for the future”
– Individual coaching
“From the outset Anna was clear, direct and a pleasure to work with. She is structured, reliable and attentive to quality and client care. The project scope and milestones were defined with ease, and each deliverable was completed on time and to a high standard.”
– Corporate client
Services
Private Coaching (1:1 or Couples)
Personalised financial coaching for individuals or couples who want tailored guidance and accountability.
This service is suitable for those who:
- Want clear financial direction
- Are navigating major life or money decisions
- Prefer private, structured support
Sessions focus on building understanding, growing confidence, and decision-making.
Money Action Club
A supportive space to learn, discuss, and take action together.
The Money Action Club is designed to help women stay engaged and proactive with their financial and professional growth.
Membership is free and members have access to:
- Practical workshops and learning sessions
- Accountability circles for open discussion, shared learning, and accountability
- The collective expertise of like-minded women
Corporate Engagements
Financial education for organisations.
Money Action partners with companies to deliver:
- Financial well-being workshops and content
- Speaking engagements
- Panel participation and moderated discussions
Sessions are practical, inclusive, and tailored to professional audiences, with a focus on improving employee financial confidence and awareness.
How coaching works
1. Clarity
We look at where you are today to understand your current financial position, priorities, and goals.
2. Confidence
We build your knowledge with plain-English explanations and practical guidance, so you know the why and how.
3. Action
You move forward with a realistic plan that fits your life and evolves with you.
Meet the Founder
Hi, I’m Anna, a Chartered Financial Analyst with 20 years of experience in finance, holding double degrees in Finance and Statistics.
Throughout my career, I saw how capable, intelligent, successful women often felt uncertain or behind when it came to money, not because they lacked ability, but because no one explained things in a clear, unbiased way.
I founded Money Action to offer a safe, judgment-free space to learn about money. My goal is to help women understand their options, trust their decisions, and take action in line with their goals.
I don’t believe in one-size-fits-all advice or pushing products. I believe in education, transparency, and progress at a pace that feels right for you.
I have helped clients:
- Shift their money mindsets and utilise proven frameworks to break negative spending habits.
- Systematically get out of debt and start building wealth.
- Invest consistently towards life goals, on their own terms.
- Reach retirement faster with customised money plans.
- Have difficult money conversations with their partner.
My approach is practical, direct, and no-BS. No sales agenda. No hidden motives.
Disclaimer: I am not a financial advisor and I’m not tied to any investment funds or insurance providers. I don’t give investment advice and I don’t sell product. I also do not offer professional services such as accounting, tax, legal, or any other regulated advice, but can point you in the right direction if needed.
Money Action Events
Check out these upcoming Money Action–run events. These sessions bring together practical learning and open conversation around money, career, business, and professional growth, with clear takeaways you can actually use. Attendance is FREE for Money Action Club members.
WHAT IT TAKES TO START A BUSINESS (FINANCIALLY)
Thinking about starting your own business but unsure whether you’re financially ready?
This practical workshop is designed for aspiring founders and side-hustlers who want to build a business without putting their personal finances at risk.
Led by Janani Jayachandar, Founder of JB Consultancy Services, and our Founder, Anna Huo, we’ll cover:
- Personal financial readiness
- Idea validation
- Business finance fundamentals
This session is for people who want to take intentional, not accidental risk. You’ll leave knowing what needs to be in place before you start and how to protect yourself financially while you build.
Date: 12 February 2026
Time: 12:30Pm – 2:00pm
Format: In-person
Location: Blueprint, Quarry Bay
Cost: FREE for Money Action Club members
FEBRUARY ACCOUNTABILITY CIRCLE
A supportive, practical space for women who want to make real progress financially and professionally.
Led by our Founder, Anna Huo, each month we come together to:
- Share what’s on our minds around money, career, and business
- Talk through one key thing we’re actively working on financially or professionally
- Reflect through guided journaling to clarify priorities
- Set clear, realistic action points to carry into the month ahead
You don’t need to have it all figured out. Just show up, be honest, and be prepared to be held accountable in taking steps forward, with the support and encouragement from women who are doing the same.
Come to think, reflect, share, commit, and leave with direction.
Date: 27 February 2026
Time: 12:30Pm – 2:00pm
Format: In-person
Location: Blueprint, Quarry Bay
Cost: FREE for Money Action Club members
What else is on
There’s no shortage of great events around Hong Kong, from panels and workshops to networking gatherings, we share opportunities we think our community may find useful, even when they’re not run by us*.
*Events are shared for informational purposes and are organised by third parties. Money Action does not organise, control, or endorse these events and is not responsible for their content, quality, accuracy, or outcomes. Please exercise your own judgement before registering or attending.
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