Life changes
Your money should too
Understand your options and make better financial decisions
Financial coaching & education for women
You saved, then life happens. Now what?
Life has a funny way of not turning out as planned, so what should you do?
Start investing? Buy property? Keep cash? Take time off work? Change careers? Move countries? Start a business?
The problem is no one ever showed you how to translate money into real-life decisions, so you do what's safe: you save. Responsibly. Diligently.
But your savings just sit there doing nothing, eaten away by inflation, while you're stuck trying to make the "right" decisions without any clarity.
Let's fix that.
WHO WE HELP
Saving well but no real plan for what comes next.
Contemplating a major life decision and need to rethink finances.
Consuming information but still feel confused.
Tired of advice with a hidden agenda.
MEET THE FOUNDER
Anna Huo, CFA
Always in your corner.
Hi, I'm Anna. I spent 20 years working in finance, and for more than a decade I allowed my own money to sit in savings because I was too busy working and enjoying life. Investing just never felt urgent. I was young and thought I had all the time in the world to get to it eventually.
Then eventually came, and I kicked myself for how much earning potential I had left on the table. The irony wasn't lost on me either.
So I rolled up my sleeves and got to work, this time on my personal finances. And once I had it figured out, I realised I wasn't alone. Many smart, capable, successful women are repeating my mistake, because life gets in the way and nobody ever explained money simply enough to actually do something with it.
That's why I started Money Action. Through private coaching and group workshops, I help women navigate life by making better financial decisions.
No investments to push, no insurance to sell. Just straight-talking guidance from someone who has been there, worked through it, and came out on top.
Anna is not a financial advisor and does not give regulated investment advice or sell financial products. Money Action is not tied to any investment funds or insurance providers, and does not offer professional services such as accounting, tax, legal, or any other regulated advice. We provide financial education and coaching only.
HOW TO WORK WITH US
PRIVATE COACHING
For individuals or couples ready to get serious.
We look at your goals, finances, and life aspirations, then coach you through how to build a clear, structured plan around it with the right mindset.
Navigate major life and money decisions with honest guidance and real accountability.
MONEY ACTION CLUB
A free community for women getting serious about their finances. Monthly discussions, expert workshops, and a safe space to ask the questions you can't ask anywhere else.
Corporations
We partner with corporations to deliver financial well-being workshops and speaking engagements tailored to your people, goals, and budget.
WHAT TO EXPECT
Simple, practical, no nonsense guidance.
"Clarity creates confidence. Confidence enables action."
GET CLEAR
Understand where you are today: your money, your goals, your life.
GET CONFIDENT
Learn the what, how, and why in plain English so it makes sense.
GET MOVING
Leave with something real: a plan, next step, or new habit. Take action now.
IN THEIR OWN WORDS
Real people. Real results.
Our clients have cleared debt, reached savings goals, built sustainable long term plans, and finally had the money conversations they'd been putting off for years.
"I highly recommend Anna's services to anyone who wants to set clear financial goals and be held accountable to meet these goals!"
INDIVIDUAL COACHING
"At first, I had no idea what to expect from the sessions, but now I'm almost there! I'm so close to achieving my first set goal of having an emergency savings."
INDIVIDUAL COACHING
"Anna is pragmatic, no nonsense, cost effective and she set the basics right for many years to come. I am now set up for the coming few years in the right structure, higher returns and less risk, while securing financial stability for the future"
INDIVIDUAL COACHING
"Anna has especially helped my partner and I traverse challenging discussions by communicating in the ways that each of us could understand and appreciate best."
COUPLES COACHING
"From the outset Anna was clear, direct and a pleasure to work with. She is structured, reliable and attentive to quality and client care. The project scope and milestones were defined with ease, and each deliverable was completed on time and to a high standard."
CORPORATE CLIENT
WHAT'S ON
See what we're up to.
Come join us!
Money Action Club members enjoy discounts and early registration to all events.
BEYOND ETFs: OWNING PHYSICAL GOLD & SILVER
Join us for an intimate discussion about the practical side of owning physical gold and silver.
With central banks accumulating gold at record levels, rising geopolitical uncertainty, currency concerns, and increasing interest in alternative stores of wealth, many are asking:
- Is gold already too expensive?
- Does silver still have upside?
- How do physical precious metals actually work in practice?
- What are the tax, storage, transport, and liquidity considerations?
- Can gold and silver be used strategically beyond just “buy and hold”?
Elly Choy from J. Rotbart & Co. will be exploring these questions and provide a behind-the-scenes look into the real world of physical precious metals ownership, including real life examples and case studies.
We'll also hear from long-time precious metals investor and Money Action Club member Ekta Sachdev, who will share her personal experience, lessons learned, and practical tips on owning physical gold and silver.
Date: 17 June 2026
Time: 6:30Pm - 8:30pm
Location: Champion Building, Sheung Wan
Cost: Free for members / HK$100 non-members
MONTHLY MONEY MEET
Most of us weren't taught how to manage money well, and even when we know what we should be doing, actually doing it is a different story.
The Monthly Money Meet is an intimate, safe space where women come together once a month to talk openly about money: what's working, what's not, and what's been sitting on the to-do list a little too long.
Led by Anna Huo, CFA, Financial Coach and Founder of Money Action, each month we:
- Share one money challenge or goal we're actively working on
- Use guided reflection to get clear on what's really going on
- Hear from others who are figuring it out too
- Leave with one concrete action to take before the next meet
No financial background needed.
If you've been meaning to sort out your finances but keep putting it off, this is a good place to start.
Date: 28 May 2026
Time: 12:30Pm - 2:00pm
Location: Blueprint, Quarry Bay
Cost: HK$250 members / HK$350 non-members (incl dinner)
Previous Guest Speakers
Take Action!
Whether you're ready to book a call, want to find out more, or just have a question, we're here.
Drop us a message and we'll get back to you.
Or if you're not quite ready, join Money Action Club for free and take it at your own pace.
Money Action 