Earn better.
Save smarter.
Grow faster.
FINANCIAL COACHING FOR WOMEN
LET’S BE HONEST
You have savings.
But it’s not doing much.
You weren’t really taught about money, and the financial world is full of jargon, hidden agendas, and advice that wasn’t designed for you.
So you do what’s safe – you save. Responsibly. Diligently. But your savings just sit there… doing nothing. Eaten away by inflation.
We’re here to change that.
WHO WE HELP
Saving well but no real plan for what comes next.
Consuming information but still feel confused.
Tired of advice with a hidden agenda.
Ready to level up and make your money work.
Sound familiar?
We’ve got you.
EARN BETTER
More income means more savings. We bring experts to deliver workshops on money, career, entrepreneurship, and AI to help make that happen.
SAVE SMARTER
You want to save smarter and be better. Better habits, better clarity, better results. We help you build the foundation that actually lasts.
GROW FASTER
You’ve saved, now you want your money to work. We help you move forward with confidence and build a plan around your life.
MEET THE FOUNDER
Anna Huo, CFA
Always in your corner.
Hi, I’m Anna. I spent 20 years working in finance, and for more than a decade I allowed my own money to sit in savings because I was too busy working and living life. Investing just never felt urgent. I was young and thought I had all the time in the world to get to it eventually.
Then eventually came, and I kicked myself for how much earning potential I had left on the table. The irony wasn’t lost on me either.
So I rolled up my sleeves and got to work, this time on my own financial well-being. And once I had it figured out, I realised I wasn’t alone. Many smart, capable, successful women are repeating my mistake, because life gets in the way and nobody ever explained money simply enough to actually do something with it.
That’s why I started Money Action. Through financial coaching, I help women gain confidence with their own finances. No investments to push, no insurance to sell. Just straight-talking guidance from someone who has been there, worked through it, and came out on top.
Over time, I realised that saving and investing can only go so far if there’s not enough income to work with. So I launched Money Action Club to tackle that side of the equation too.
I’m not a career coach or a business guru. Instead, I bring in experts on career, entrepreneurship, and AI, who can help our members earn better, so they have more to save and grow.
It’s all about your money and your future. Let’s do it together.
Anna is not a financial advisor and does not give regulated investment advice or sell financial products. Money Action is not tied to any investment funds or insurance providers, and does not offer professional services such as accounting, tax, legal, or any other regulated advice. We provide financial education and coaching only.
HOW TO WORK TOGETHER
Find your fit.
Pick what works for you.
MONEY ACTION CLUB
A community for women serious about their money, with monthly accountability circles, regular workshops, and guest speakers on money, career, entrepreneurship, and AI, all in one place.
Free to join and worth every penny!
PRIVATE 1:1 COACHING
For individuals or couples ready to get serious.
We look at your goals, finances, and life aspirations, then build a clear, structured plan around it.
We help you navigate major life and money decisions with honest guidance and real accountability.
CORPS & ORGS
We partner with corporates and organisations to deliver financial well-being workshops, speaking engagements, and panel discussions tailored to your people, goals, and budget.
The workshops are practical, inclusive, and designed to improve financial confidence and awareness.
WHAT TO EXPECT
Simple. practical.
No nonsense guidance.
“Clarity creates confidence. Confidence enables action.”
GET CLEAR
Understand where you are today: your money, your goals, your life.
GET CONFIDENT
Learn the what, how, and why in plain English so it makes sense.
GET MOVING
Leave with something real: a plan, next step, or new habit. Take action now.
IN THEIR OWN WORDS
Real people.
Real results.
Our clients have cleared debt, reached savings goals, built sustainable long term plans, and finally had the money conversations they’d been putting off for years.
“I highly recommend Anna’s services to anyone who wants to set clear financial goals and be held accountable to meet these goals!”
INDIVIDUAL COACHING
“At first, I had no idea what to expect from the sessions, but now I’m almost there! I’m so close to achieving my first set goal of having an emergency savings.”
INDIVIDUAL COACHING
“Anna is pragmatic, no nonsense, cost effective and she set the basics right for many years to come. I am now set up for the coming few years in the right structure, higher returns and less risk, while securing financial stability for the future”
INDIVIDUAL COACHING
“Anna has especially helped my partner and I traverse challenging discussions by communicating in the ways that each of us could understand and appreciate best.”
COUPLES COACHING
“From the outset Anna was clear, direct and a pleasure to work with. She is structured, reliable and attentive to quality and client care. The project scope and milestones were defined with ease, and each deliverable was completed on time and to a high standard.”
CORPORATE CLIENT
WHAT’S ON
See what we’re up to.
Come join us!
Money Action Club members enjoy discounts and early registration to all events.
VIBE CODE YOUR WEB APP WITH AI
No coding knowledge or technical background needed!
Money Action and Day Zero Academy are teaming up to bring you this class across two evenings where you’ll build and deploy a real, working AI-powered app from scratch.
This is your chance to get hands-on with the latest AI tools in a guided environment and see just how easily they can supercharge your work and creativity, from launching a business idea to improving workflows.
Date: Monday 20 + Tuesday 21 April 2026
Time: 6:30pm – 8:30pm
Location: The Hive Causeway Bay
Cost: HK$2,000 members | HK$2,400 non-members
APRIL ACCOUNTABILITY CIRCLE (FULL!)
An intimate, supportive, practical space for women who want to make real progress financially and professionally.
Led by our Founder, Anna Huo, each month we come together to:
- Talk through one thing we’re actively working on financially or professionally
- Reflect through guided journaling to clarify priorities
- Support anyone who’s stuck on a decision
- Set clear, realistic action points to carry into the month ahead
You don’t need to have it all figured out. Just show up, be honest, and be prepared to take action, with lots of support and encouragement from women who are doing the same!
Date: Tuesday, 14 April 2026
Time: 6:30Pm – 8:00pm
Location: Emmer Pizza Landmark
Cost: HK$250 members / HK$350 non-members (incl dinner)
BEHAVIOUR FINANCE IN PRACTICE
Join us for an insightful session with So Sin Ting from Endowus as we unpack what it truly means to invest well and how to build a portfolio that aligns with your life.
This sessions dives into the investor behaviours that can make or break a portfolio, and how people actually invest, react, and make decisions over time
We’ll cover:
- The art of constructing an investment strategy around your life goals that will actually last
- Why emotions can derail long term plans, especially during market volatility
- Common investing pitfalls, from performance chasing to panic selling, and how to overcome them
All back by real data, with real-world examples. Spot your own behaviour traps and learn how to steer clear of them.
Date: 22 April 2026
Time: 12:30Pm – 2:00pm
Location: Blueprint, Quarry Bay
Cost: FREE for Money Action Club members
U.S. COLLEGE FUND STRATEGIES
If you’re a US-connected family planning to send your child to university in the US, you’re dealing with more than just tuition. There are tax rules, residency considerations, and cross-border complexities that can significantly impact your plans.
In this session, Charu Mathur, Wealth Manager at MASECO Asia Limited will cover:
- US tax obligations, residency rules & treaty considerations
- The true cost of higher education, and the cost of waiting
- US-specific strategies to grow and structure your money to fund education
If you plan for your child to study in the US, don’t leave it to chance, secure your spot and start planning early..
Date: Wednesday 29 April 2026
Time: 12:30pm – 1:30pm
Location: Blueprint, Quarry Bay
Cost: HK$100 members | HK$150 non-members (incl. light lunch)
What else is on in Hong Kong
We’re not the only ones doing good work. Here are some communities and events we think you’ll love.*
*Communities and events are shared for informational purposes and are organised by third parties. Money Action does not organise, control, or endorse these communities or events and is not responsible for their content, quality, accuracy, or outcomes. Please exercise your own judgement before registering or attending.
Ready?
Whether you’re ready to book a call, want to find out more, or just have a question, we’re here.
Drop us a message and we’ll get back to you.
Or if you’re not quite ready, join Money Action Club for free and take it at your own pace.
Money Action 